LACHELLE T. PARKER -
FOUNDER. CEO. WOMAN.
Scent + Science + Soft Power and Storytelling = The new standard of luxe living.
As the Founder and CEO of The Formula Brand and The Formula Candle Co.™, I’m leading a new era in fragrance — where luxury meets intentionality. My work is rooted in the belief that scent is a gateway to inner clarity, emotional power, and lifestyle design.
What began as a life strategy framework evolved into a sensory brand committed to empowering women through fragrance. Each candle I design is a love letter to identity, intention, and transformation.
Before launching The Formula Candle Co., I built a solid foundation of research helping women design lives rooted in purpose. That passion now lives in every product, every scent, and every flame that is lit.
“The Formula isn’t just a candle. It’s a movement. A mood. A mindset. Your life’s story”
– LaChelle T. Parker
